AI video startup PixVerse scores ‘Captain Tsubasa’ license during World Cup

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PixVerse, an AI video company backed by Alibaba, has obtained the license to use ‘Captain Tsubasa’ characters during the FIFA World Cup. This allows users to generate videos featuring the popular soccer manga, marking a significant licensing milestone during the tournament.

PixVerse, an AI video startup backed by Alibaba, has announced it secured the official license to use characters from the renowned Japanese soccer manga and anime series ‘Captain Tsubasa,’ enabling fans to create videos featuring the franchise during the FIFA World Cup.

The licensing deal was announced on June 19, 2026, amid the ongoing FIFA World Cup. PixVerse’s platform allows users to generate AI-created videos starring ‘Captain Tsubasa’ characters, a move that capitalizes on the global event’s popularity. The franchise, first serialized in 1981, has sold over 90 million copies worldwide and has been translated into more than 20 languages. The licensing agreement was confirmed by PixVerse, which is supported by Alibaba, marking a significant step in integrating popular media IPs into AI-driven content creation tools during major sporting events. The company has not disclosed specific terms of the licensing deal or the scope of usage rights but emphasized that the partnership will enable fans to engage with the series in new, interactive ways during the tournament period.

Why Licensing ‘Captain Tsubasa’ During the World Cup Matters

This licensing achievement represents a strategic move for PixVerse, leveraging the global attention on soccer during the World Cup to showcase its AI video technology. It highlights the growing intersection of popular media, sports, and AI-driven content creation, potentially setting new industry standards. For fans, this provides an innovative way to celebrate their passion for soccer and ‘Captain Tsubasa’ simultaneously. Moreover, it signals a broader trend of media companies and tech firms collaborating to monetize iconic franchises through emerging digital platforms, especially during major international events. The partnership could influence future licensing approaches and AI applications in entertainment and sports marketing, expanding opportunities for fan engagement and intellectual property utilization.

Background on ‘Captain Tsubasa’ and AI Licensing Trends

‘Captain Tsubasa,’ created by Yoichi Takahashi, debuted in 1981 and has become one of the most influential soccer manga series globally, inspiring generations of players including Lionel Messi. Its popularity has led to numerous anime adaptations, merchandise, and international translations. In recent years, AI companies have increasingly sought to incorporate popular media IPs into their platforms to attract users and differentiate their offerings. PixVerse, supported by Alibaba, has been developing AI video tools that allow users to generate personalized videos. The company’s move to license ‘Captain Tsubasa’ during the World Cup aligns with a broader industry trend of integrating beloved franchises into digital and AI content during high-profile sporting events to maximize engagement and revenue.

“The licensing of ‘Captain Tsubasa’ by PixVerse during the World Cup marks a significant convergence of AI technology and popular sports media.”

— an anonymous researcher

Details of the Licensing Agreement Still Unclear

It is not yet clear what specific rights PixVerse has secured, such as the duration, scope, or geographical limitations of the license. The financial terms and whether the deal includes exclusive rights remain undisclosed. Additionally, it is uncertain how the licensing will be implemented within the platform and what restrictions, if any, will be placed on user-generated content involving ‘Captain Tsubasa’ characters during the tournament.

Next Steps for PixVerse and ‘Captain Tsubasa’ Integration

PixVerse is expected to roll out ‘Captain Tsubasa’-themed AI video features in the coming days, coinciding with the ongoing World Cup matches. The company may also expand licensing agreements to include more media content or extend the partnership beyond the tournament. Monitoring user engagement and feedback will be key indicators of the initiative’s success, as well as potential licensing negotiations for future events or platforms.

Key Questions

What is ‘Captain Tsubasa’ and why is it significant?

‘Captain Tsubasa’ is a popular Japanese soccer manga and anime series created in 1981, known for inspiring many professional soccer players worldwide and selling over 90 million copies. Its cultural influence makes it a valuable IP for licensing during global sports events.

What does the licensing mean for users of PixVerse?

Users will be able to generate AI-created videos featuring ‘Captain Tsubasa’ characters, allowing for interactive and personalized content during the World Cup, enhancing fan engagement.

Is this the first time ‘Captain Tsubasa’ has been licensed for AI or digital content?

This marks a notable instance of ‘Captain Tsubasa’ licensing for AI-driven video content, especially during a major sporting event, though the franchise has previously been licensed for various media and merchandise.

Will the licensing extend beyond the World Cup?

It is not yet clear whether the licensing deal is temporary for the World Cup or part of a longer-term partnership, as details are still emerging.

How might this affect future licensing and AI content creation?

This development could pave the way for more collaborations between media franchises and AI companies, especially during global events, influencing how digital content is produced and monetized.

Source: Nikkei Asia